Marketing

The growing number of financially troubled customers and servicing transfers gone wrong helped to lower the overall industry score by 6 points, J.D. Power said.

The interactive tool can answer consumer questions about the mortgage process, explain the difference between products and give an approximate quote.

While the possibilities for artificial intelligence's applications are vast, mortgage shops today are focused on having it identify borrowers who are in the market to purchase a property, according to a report from Stratmor.

Younger customers want personalized engagement, including in their music playlists, experts said at American Banker's recent Digital Banking conference.

Mortgage companies are using AI and other tools to reach those who expect nothing less than a super-personalized and interactive experience from their online services.

But a large gap exists in the degree of energy and investment depository institutions put in their customer acquisition efforts versus nonbanks, according to Arizent research.

Jesse Iwuji Motorsports claims Equity Prime Mortgage backed out of a multimillion-dollar commitment after it was hit with a margin call last fall.

Home loan volume is slowing, heightening the need for effective outreach to new leads for lenders. Join industry mortgage marketing leaders for a discussion about best practices in the current landscape.

A federal judge recently gave the go-ahead to the lawsuit from the larger company against its smaller competitor.

Mauro Guzzo, who operates in both the U.S. and Mexico, is looking to build an international financial brand.

But attorneys for the small Chicago-based mortgage company remained defiant and actually welcomed the Bureau's move.

The related rewards are targeted to both new homebuyers and existing mortgage servicing clients.

The Santa Ana, California-based lender created the partnership in a bid to capture more purchase business in the Midwest.

Things turned sour soon after the sides agreed to a two-year, $6 million deal in late 2021, in which the mortgage company's logo would appear on a stock car during eight races, among other perks.

The regulator said it is a violation of anti-kickback rules to present lender results based on their payment to the platform rather than criteria that serves the potential borrower.

This move comes at a time when the largest HECM producer sold its operations to a rival and another filed for bankruptcy.

LOs are building relationships to hesitant consumers by offering seminars and online videos that answer the questions they're afraid to ask.

First tip: Don't rely too heavily on mobile to reach them.

Gen Zers and millennials want to "test drive" potential long-term living arrangements and neighborhoods, Javelin Strategy and Research found in a recent survey.

Some companies are making them available for a broader range of mortgage products, and one also offers a future no-fee refinance option.