Marketing

With rising costs and few houses for sale, millennials and Gen Z are increasingly willing to purchase at auction, a ServiceLink survey found.

Easy integration and customization are marks of products that make work well for industry professionals in the ranking.

The rebranding comes four months after UniversalCIS — itself a combination name — and Credit Plus merged.

Cryptocurrency exchanges and other financial services companies were stars amid a Super Bowl ad blitz that featured the return of many longtime sponsors and an overall more upbeat mood than last year.

The fintech-turned-bank has bet big on pro football marketing. Sunday’s game at SoFi Stadium should give its customer acquisitions a boost, analysts say.

The move takes Constellation Mortgage Solutions into the reverse mortgage business, which has fewer competitors than forward loan origination and servicing systems.

The changes follow the company’s acquisition by Pretium in November of last year.

Competing against similarly sized lenders in the channel was like battling in the octagon, said founder Jamie Thornton.

Influencer loan officers are aiming to reach the largest emerging group of homebuyers, one super-short video at a time.

The division will focus on short-form video favored by emerging homebuyers.

An industry expert shares key takeaways on how institutions can implement sophisticated technologies to attract a younger generation of customers.

The three leaders left voluntarily, sources confirmed.

A pilot conducted with a handful of independent financial advisors has transitioned to a full roll-out, with the lender offering a discount of up to $5,000 to potential borrowers through the broker-dealer.

The inventory shortage is a likely driver of an increased willingness to consider a house where suspected paranormal activity occurred.

Seasonal patterns are also playing a part in the slowdown in buyer demand, the company said.

Large companies competing to become the Amazon or Google for home lending products discuss their use of acquisitions and targeted marketing to cultivate the image of being a one-stop-shop innovator.

The company's new name helps reflect the business lines it expanded into outside of fix-and-flip during the last few years.

This is the multi-hyphenate company’s sixth deal since the start of 2020 — a series of acquisitions in a variety of sectors within the industry, ranging from analytics to artificial intelligence.

The move formalizes the use of the Rocket Mortgage moniker, which has been a major part of the company’s branding since 2016.

The loan officers who brought in the highest volumes last year offer their perspectives on social media, the GSEs, loan channels and more.