Marketing

A pilot conducted with a handful of independent financial advisors has transitioned to a full roll-out, with the lender offering a discount of up to $5,000 to potential borrowers through the broker-dealer.

The inventory shortage is a likely driver of an increased willingness to consider a house where suspected paranormal activity occurred.

Seasonal patterns are also playing a part in the slowdown in buyer demand, the company said.

Large companies competing to become the Amazon or Google for home lending products discuss their use of acquisitions and targeted marketing to cultivate the image of being a one-stop-shop innovator.

The company's new name helps reflect the business lines it expanded into outside of fix-and-flip during the last few years.

This is the multi-hyphenate company’s sixth deal since the start of 2020 — a series of acquisitions in a variety of sectors within the industry, ranging from analytics to artificial intelligence.

The move formalizes the use of the Rocket Mortgage moniker, which has been a major part of the company’s branding since 2016.

The loan officers who brought in the highest volumes last year offer their perspectives on social media, the GSEs, loan channels and more.

After years of lagging other industries, financial services marketers are finally ramping up their digital investments. But this new spending must be aligned with smart strategies and urgency.

Virtual events will continue to replace the large in-person gatherings for the foreseeable future, lenders in the Best Companies to Work for list say.

The mortgage lender will promote its brand, products and services through MLB-related television or radio ads, in addition to digital outlets.

Former MBA chair and owner, president, and CEO of Union Home Mortgage, Bill Cosgrove, provides a peek into his pandemic playbook and offers advice to smaller lenders on how to stay competitive amid a rash of companies going public.

The final consent order contained the largest penalty, for $1.8 million to be paid by Low VA Rates. In total, the CFPB has issued $4.4 million in fines for such marketing of VA loans.

There will be no cocktail parties, breakfasts, lunches and dinners at this year's annual convention for the Mortgage Bankers Association. Instead of industry folks traveling to Chicago as was planned, arranging meet and greets in the exhibit halls, participants will sit in front of their computers in homes scattered across the country, thanks to the precautions created by the pandemic.

The agency had raised concerns in the Obama administration about kickbacks in the marketing pacts between mortgage lenders and other providers, but the agency's recent guidance says the deals are legally viable.

When the economy inevitably slides, leaders with a culture based on the mantra, "Treat people like family, and the money will take care of itself," won't need a miracle to survive.

Whether low rates will continue to outweigh health and employment concerns for millennials and Generation Z remains to be seen.

For the majority of borrowers, interest rate research for mortgage refinancing came with unwanted and annoying sales calls, which could ultimately hinder potential business for lenders.

The donation will go through the Association of Independent Mortgage Experts in an effort to expand and diversify opportunities in the industry.

Only 18% of refinance borrowers returned to the same lender in the second quarter, the second lowest rate since 2005.