Marketing

United Wholesale Mortgage invested in regional Super Bowl advertising for the first time and local competitor Quicken Loans added to its longstanding national marketing ties to the game.

CEO VanTrojen: Employees are the No. 1 client.

Dan Gilbert has been back in the office and could soon be making his first public appearance since suffering a stroke last May, Quicken Loans CEO Jay Farner said.

More than half of Columbus homebuyers are millennials, according to a new study from the mortgage lead generation company LendingTree.

Quicken Loans, which has a history of advertising its Rocket Mortgage digital application with high-profile Super Bowl promotions, is doubling down on its ties to the National Football League event.

Canadian Imperial Bank of Commerce expects its growth in domestic mortgages to be more “market-like” in 2020, after last year’s contraction in home-loan balances, Chief Executive Officer Victor Dodig said.

Consumer attorneys are filing more Telephone Consumer Protection Act lawsuits than ever and if a piece of follow-up legislation becomes law, the peril to mortgage lenders will grow.

Roostify is working with Level Access — a software provider enabling disabled people access to technology — to offer Americans with Disabilities Act compliant websites and mobile applications.

More than half of recent, as well as prospective, first-time homebuyers said purchasing a house was more difficult than it should be, according to a survey for Framework.

The most successful mortgage originators will use artificial intelligence and machine learning to enhance and enable their people to have better, more meaningful engagements with customers.