Marketing

Investments in proprietary front-end software to mark next phase of mortgage initiative.

Homebuilders that team with mortgage lenders get higher levels of borrower satisfaction with the finance process, according to a loanDepot study. This comes as more consumers are evaluating financing options first, highlighting an opportunity to reach them earlier on.

Real value comes from the wholesaler using a hands-on approach to ensure that a mortgage broker's customers are treated to the best experience for the life of the loan.

As Amazon looms over the mortgage industry, expert views differ on the retail monolith claiming its stake in the sector.

Ally wants to increase productivity and improve the use of analytics to build on customer relationships.

Zillow's mortgage division experienced better customer demand in the first quarter than it expected, but its revenue was outweighed by expenses that led to a pretax loss of $9.6 million.

A larger share of Midwestern loan officers compared with their counterparts nationwide said working with first-time home buyers was extremely important for their success, the 2019 Top Producers Survey found.

Having a cash-out refinance program is important to greater share of originators in the West than it is in the United States as a whole, the Top Producers 2019 survey found.

Customer-facing mortgage technology is not that big of a deal for Top Producers based in the South, even as a growing number of lenders are partnering with fintech firms to create a better user experience.

Millennials act differently than prior generations, including moving to second-tier markets to buy a home, and that is the opening for community lenders to reach this market.