Marketing

A simple rhyme reminds one loan officer in a bustling California housing market to stay focused, committed and to treat every loan equally.

ClosingCorp has rebranded its Loan Estimate and Good Faith Estimate products as a single service, SmartFees.

Rates for the 30-year conforming fixed-rate mortgage rose above 3.5% for the first-time since before the Brexit vote, according to Freddie Mac.

Shifting demographics are leading to a rise in the number of millennials and minorities, but homeownership rates among these groups remain depressed. One contributing factor is the lack of mortgage industry hiring and marketing focused on these demographics.

Bank of America's first-mortgage originations increased 23% over the third quarter of 2015, as rates remained near record lows throughout the summer.

A leader who surrounds herself with diverse thought and talent, Nikki Groff of Wallick & Volk Mortgage Bankers, formed a team that helped propel her to Top Producer status from a small Arizona town.

Wells Fargo & Co., the lender whose chief executive officer stepped down this week amid a scandal in its branch network, posted a third-quarter profit that beat analysts' estimates as loan-loss provisions improved and revenue from mortgage banking increased.

NeighborWorks reported Wednesday that 56% of survey respondents said that rents are too high where they live for them to be able to save enough to buy a home.

The housing industry has staunchly defended the mortgage interest tax deduction as an essential tool for promoting homeownership. But attitudes are softening, as data show the low- and moderate-income homebuyers who need the subsidy the most are getting the least benefit.

Consumers were less inclined to buy a home in September, thanks to concerns about interest rates, home prices and the political environment.

Talk show hosts have had a field day with the Wells Fargo phony-accounts scandal, underscoring just how much it has hurt the bank's reputation.

M&T Bank is offering mortgage subsidies through a new program to qualified consumers in New Jersey and nearby states.

Converting millennials from renters to homeowners is proving difficult, but here are steps lenders can take to get this generation on board with buying.

Borrowers who go through a sour mortgage experience often leave poor business reviews online and move on with their lives. Houtan Hormozian decided to become a loan officer and give his clients the service and experience that he didn't get to have.

Home sales in California are expected in increase in 2017 as price appreciation slows down, according to a forecast from the California Association of Realtors.

The red-hot growth in home prices across the West is starting to slow in some cities as sticker shock and low inventory put off weary buyers.

The Rural Housing Service has quietly launched a new construction loan program designed to increase the availability of new homes in rural areas.

Mortgage application volume was down on lower refinance activity, even though rates declined from the previous week.

In some housing markets, the right combination of wages, home prices and rental market conditions makes owning a home a virtual no-brainer. Here's a look at the top markets with the largest affordability spread between owning and renting.

Sperlonga Data & Analytics has begun reporting homeowner and condominium association payments and account statuses to Equifax.