Marketing

Sales growth was the top reason lenders gave for investing in new technology, according to a new study from sales automation software firm Velocify.

Lisa Nicholas' determination to be the mortgage industry expert in her market propels her business upward and helps fuel the success of her business partners.

Mortgage lenders that embrace social media are going to great lengths to ensure their activities remain compliant with truth in lending regulations. But even lenders that shun social media must take steps to avoid marketing compliance risks.

Longstanding mortgage advertising rules are taking on new meaning in the age of digital marketing.

Mortgage rates were lower this week after the May employment report came in well below expectations, according to Freddie Mac.

Independent mortgage banks and mortgage subsidiaries of chartered banks managed to grow profits from the fourth quarter despite lower interest rates and production volume, according to the the Mortgage Bankers Association.

Rick Elmendorf's annual movie night — this year featuring the premier of the new Star Wars film — for his clients and business associates (along with their families) helps to create new referral relationships for this Washington Metro area loan officer.

Craig Strent of Apex Home Loans saw potential in blending his mortgage banking services with the strategy of financial advising, finding strong partners and a niche in helping clients through one of life's most difficult transitions.

Contracts to purchase previously owned U.S. homes climbed in April by the most since October 2010, adding to signs that the industry’s busy selling season was off to a good start, according to data released Thursday by the National Association of Realtors.

Purchases of new homes in the U.S. surged in April to the highest level since the start of 2008, pointing to a robust spring selling season for builders.