Marketing

The mortgage industry typically takes a conservative approach to employees promoting their personal brands. But it's time for lenders to take a lesson from the presidential hopefuls who have gained an upper hand by playing up their individual brands.

Mortgage Master's Stephen Campbell and his assistant have complementary styles and that enables them to develop unique solutions to meet client needs.

Nothing touches off an argument more than questions about whether the CFPB will allow any marketing services agreements to continue. Some mortgage lenders say no and are winding down their agreements, others insist regulators can be satisfied, and still others are just plain confused.

Many Californians who earn the median household income for their area cannot afford to buy a house where they work, the California Association of Realtors said.

Homebuyers may be missing out on a wide range of programs that can help them afford their purchases — programs their agents either don't know about or don't want to bother with.

Detroit property values have increased the most in percentage of value of any city in the U.S. over the last year, a mortgage consulting firm found in its monthly survey.

CoreLogic has launched a new intelligence tool aimed at improving marketing segmentation and risk detection.

J.G. Wentworth Co. has begun a marketing campaign to call attention to its new home-lending business.

Americans living in rentals spent almost a third of their incomes on housing in the second quarter, the highest share in recent history.

Real estate brokers deserve a slice of mortgage revenue, but marketing services agreements are not the way to give it to them.

Housing demand and prices in urban centers is growing at a faster pace than the overall market, according to the newest quarterly report from Fitch Ratings.

Homeowners and appraisers are getting farther apart on their perceptions of housing values, according to Quicken Loans.

Austin First Mortgage uses a combination of internal and customer-facing marketing technologies to keep borrowers are engaged and informed throughout the loan process.

LoanDepot has introduced home equity loans to its list of marketplace lending products.

Consumers have soured on the housing market as more people hold a negative perspective regarding their personal finances and the overall economy, Fannie Mae reported in its July 2015 National Housing Survey.

Competition among lenders has been good for homebuyers.

Mortgage credit availability rose in July, as lenders pushed higher-balance loan products, according to the Mortgage Bankers Association.

With purchase mortgages poised to supplant an expected drop in refinancing, here's a look at the 10 markets with the biggest year-over-year pickup in home sales.

Prospective borrowers for single-family homes will be required to make a minimum down payment of 15% of the purchase price, down from 20%. The borrower must have a minimum FICO score of 680, down from 740.

Home prices across the United States spiked 6.5% year-over-year in June 2015, including distressed sales, according to proprietary analytics provider CoreLogic.