Marketing

Ever wonder what happens to all those prospects that visit your website or open your emails but never fill out the short application, request a demo or take another desired action? There are many possible reasons why prospects don't pursue the next step.

Existing home sales in May will increase by 5.8% from the same month last year, the real estate marketplace Auction.com predicts. The company also expects existing home sales to rise 2.9% from April.

The Korean-American bank is looking to diversify its balance sheet and revenue streams before it hits $10 billion in assets. The commercially focused lender hopes such efforts will help it once more regulation kicks in.

Mortgage applications decreased for the week ending May 15, according to the Mortgage Bankers Association's Weekly Mortgage Applications Survey.

Learn how the some of the industry's most successful loan originators get it done with these tricks of the trade from the 2015 Top Producers rankings' top 12 loan officers of the South.

April home sales were up 5.4% and prices up 6.5% from the previous year, real estate brokerage Redfin reported.

The financial-technology explosion, or bubble, depending on one's viewpoint, continues.

Learn how the some of the industry's most successful loan originators get it done with these tricks of the trade from the 2015 Top Producers rankings' top 12 loan officers of the West.

Increased wealth inequality among Americans is correlated with decreasing levels of homeownership, a new study from the National Association of Realtors reports.

To survive and thrive, community banks must follow the lead of nonbank mortgage lenders by embracing digital technology and customer convenience.

Everything old is new again when it comes to planning and marketing.

Wholesale lenders and their brokers are finding preparing for the new mortgage disclosures that take effect in August especially tricky.

The CFPB found that more than 26 million consumers are effectively "credit invisible" because they have no credit record and another 19 million are "unscored" because they have an insufficient or stale credit history. But it's unclear how the CFPB plans to tackle the issue.

White Mountains Insurance Group has agreed to provide up to $13 million in capital to OneTitle National Guaranty Co. in exchange for a minority equity position.

For all the talk about an economic and housing recovery, homeownership remains out of reach for a third of Americans, a new report from Zillow found.

Staying out of trouble with a federal regulator is a great reason to take customer satisfaction seriously, but you should pay attention to customer satisfaction for business development reasons.

Continuing its strong performance from the previous quarter, LendingTree reported record revenue in both its mortgage and non-mortgage lead generation business for the first quarter.

As more millennials enter the housing market, mortgage bankers continue to stress improved technology as a needed element in efforts to win these consumers, according to a member survey by Lenders One Mortgage Cooperative.

Millennials' expectations indicate a major shift in values that lenders can see as an opportunity from both marketing and business strategy perspectives.

With the countdown of the 2015 Top Producers rankings now complete, check out the entire list of this year's best loan officers and brokers.