Marketing

Many mortgage originators waste money and get a small return on their investment because they make one or more mistakes when contacting their past, present and future clients by email.

Refinance volume may be waning, but lenders' reliance on consumer direct tools will only increase next year. Plus, the rise of mini-correspondents will keep the warehouse lending renaissance going strong in 2015.

To be a successful mortgage loan originator, you have to be able to function in any kind of real estate market.

Originators need to have quality and consistency in their marketing and public relations.

GuardHill Financial Corp. CEO Alan Rosenbaum has recruited veteran New York City mortgage originator—and former competitor—Melissa Cohn to bring an under-the-radar lender out of the shadows.

Marketplace lender Social Finance may pursue a larger initial public offering than expected, CEO Mike Cagney said. Progress in its mortgage business and a new lending app will be pivotal to the company's future, he said.

Here are three ideas that can be implemented between now and Jan. 2 to get your business in 2015 off to a flying start.

Creating a business strategy for 2015 detailing the steps and changes you must take to be successful.

Making some small changes to these metrics could quickly increase your number of loans closed.

After 20 years in the business, Bliss Sawyer shares some observations about originating mortgages that she learned over time.

Meeting people and getting to know them remains the most successful way of getting new clients.

Word-of-mouth marketing led to a total of seven large mortgage deals for the author.

The Synergy Award commends technology initiatives and alliances that encourage the integration of software and processes to promote automation, efficiency and broad mortgage industry use. Learn about this year's finalists and see who won the 2014 MT Award.

A company's evolution from startup to established business requires executives to have a wide array of leadership skills, particularly given the intricate compliance requirements that can complicate the growth trajectory of many mortgage firms.

Loan officers can spend days or weeks preparing for a sales pitch, but if it's done incorrectly, it will fall on deaf ears.

Some topics of conversation for mortgage originators to discuss with their real estate referral partners.

Becoming a continuing education instructor for real estate agents is a way to develop new referral sources and get more business.

Here is an another product to offer your clients who are new to their homes or who have recently refinanced.

Everyone at the company needs to believe in the strategy and believe that they can be successful.

In loan officers' efforts to show they can meet the needs of one set of millennials, they shouldn't forget about the other buyers that can be helped.