Reverse mortgages

In our past few articles, we have been discussing the one sentence that will generate more clients for you. Here’s the sentence: People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies.

In our past few articles, we have been discussing the one sentence that will generate more clients for you. Here’s the sentence: People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies.

In our past few articles, we have been discussing the one sentence that will generate more clients for you. Here’s the sentence: People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies.

In last week's article we spoke about the one sentence that will generate more clients for you. Here’s the sentence: People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies.

One of the things I enjoy most is reading books on sales and influence (also known as persuasion). It may sound strange to you at first. But stop and think about it. Isn’t everything we do everyday involved in persuasion and trying to convince someone to do what you want?

Last week we spoke about our No. 1 marketing strategy (go back to see last week’s article if you missed it) and we told you how dangerous it is to only have one way of generating business. In fact, we even proved it to you.

One of the biggest questions Sue and I get from our subscribers at www.reversemortgagesuccess.com is “Please tell us what your 'best' reverse mortgage marketing strategy is?” or “If you could only do one thing to get new business what would it be?

Last week we spoke about creating opportunities for business. But there is a whole other side to having lost a deal being good news: There are just some clients that you should not work with.

Now before you start going ahead and thinking we are crazy let me explain a few things that are critical to your success.First – This deal was referred to us by another loan officer.

As we move into the fun and chaos of the Christmas holiday week, things are really busy here at Reverse Mortgage Success while we prepare for our launch of RMS 2.0 as well as on the origination side. Last week I had the opportunity to conduct one of my favorite (and most productive) reverse mortgage marketing strategies. Many of you already know where I'm going with this—you guessed it, I taught a group of Realtors a course on reverse mortgages. And better yet, they got continuing education credit. And even better than that, it cost me zero.

The holidays are now just a short time away. Many will be traveling to be with family and friends. There are parties with your neighbors and co-workers. Then of course there are the business parties you get dragged to with your spouse and significant other.

We promise not to lecture in this article but the headline above says it all. If you are reading this, then we commend you for having stuck it out during the past few years. Things have not been easy for sure. So take a minute and congratulate yourself. Reverse mortgages still hold a lot of promise for the future. But you know where we’re going with this.

Now before your BS antennae go up let me tell you that we really will share a little known yet highly effective technique with you that will get you free advertising.

First we would like to wish you and your families a Happy Thanksgiving. We hope you get to spend some time with family and friends over the holiday weekend. OK, let’s say it—this year has been a struggle for some and a decent one for others. The reasons for that we’ll discuss in future articles as they are many and varied.

I know that may sound like a strange title but stay with me, OK? This morning like every morning I looked at my horoscope in the paper. By the way I am a Virgo. Today’s reads “Multi- tasking is the only way you can be sure of accomplishing your goals.”

Which would you rather have? We know that may sound like a strange title but please stay with us and you will learn a great marketing lesson. We are always asked why we choose the reverse mortgage program as our specialty. Many years ago we learned a valuable lesson which we will share with you in this article.

Well, it’s the end of October. The leaves are falling; the weather has begun to change. This signals an important time of the year for me….planning for what looks to be a good 2011 in the reverse mortgage business.

Some recent developments will more than likely put reverse mortgages in a favorable light once again. The announcement of the extension of the lending limit of $625,500 for Federal Housing Administration Home Equity Conversion Mortgages will allow seniors with higher home values to continue to benefit the reverse mortgage programs is the first.

You’ve no doubt been inundated with communication about the changes occurring within the reverse mortgage industry. Making its appearance just this week is the HECM Saver in addition to the new principal limit factors which are now in place. We can speculate and look at various predictions about how this will affect the reverse mortgage business overall, but what does it mean to you, the individual originator?

Have you noticed it? There are several changes occurring in our industry as I write this piece. While it is sometimes cumbersome to stay on top of new regulations, programs, etc, I say change is good. Read on and tell me if you agree.