TD Bank

Recent research into customer preferences regarding home equity lending reveals that banks need to better engage with their customers to understand their needs and expectations, and then guide them to optimized HELOC product offerings that precisely meet their needs.

Despite rising home prices and a market where many older homeowners are loath to sell, home equity line of credit lending remains muted in all but one corner of the industry: credit unions.

Canada's big banks are pursuing wholesale banking, capital markets and select M&A opportunities across the border to hedge against a slowing mortgage market and other economic concerns on the home front.

Millennial homeowners are more likely to be current and future users of home equity lines of credit than either Gen-Xers or baby boomers.