Karen Deis

Just as important as making the sale is how the lead-up to the sale is handled.

The big picture is more important than the small details.

If you and your staff are suffering from email overload, here is a list of handy shortcuts to use when corresponding to help get the message through.

Mortgage sales people need to make an honest assessment of why a loan application failed to close.

Concentrate on only four or five of these items that you think are important to your attendees and your area of the country. f these suggestions to give your

Paying attention to detail is important in the mortgage industry but being a control freak could damage your productivity.

Here are some easy ways to introduce your loan origination group to your clients.

Here are three ideas that can be implemented between now and Jan. 2 to get your business in 2015 off to a flying start.

Word-of-mouth marketing led to a total of seven large mortgage deals for the author.

Running a search engine check on your name can turn up old links, outdated information and even items which could harm your reputation.

Here are links to a pair of articles written by appraisers you can share with your referral sources and your clients.

What to say to pre-approved clients who are shopping for lower interest rates.

A simple follow up email can be a winning strategy in a highly competitive mortgage originations market.

Mortgage originators have been slow to adopt this tool which can assist in educating potential clients about your products and services.

How you brand your products and services can create a competitive advantage for you in your marketplace.

Originators need to stop being self-deprecating and start placing a high value on what clients and referral partners says about you.

There are things mortgage originators can learn from the pop singer regarding how to market your company and yourself.

Here is a list of responses to 15 questions that consumers typically ask mortgage originators when they are looking for reasons not to do business with them.

Loan officers should not have to depend on business coming from real estate agents who make just $20,000 per year.

Dealing with the unnecessary intrusions in your business that keep you from earning the most money.