CoreLogic has launched a new intelligence tool aimed at improving marketing segmentation and risk detection.
Called Homeowner Keys, the service combines CoreLogic’s proprietary match logic with its homeowner and property databases. Doing this allows CoreLogic's customers to analyze homeowners for their historical property ownership, home improvement, mortgage activity and transaction behavior.
CoreLogic said that this information can help real estate professionals in improving how they target potential customers and determine their risk.
As an example, CoreLogic said that home improvement providers and lenders can use the tool to determine how often a homeowner has moved or renovated their home, which could affect how much they spend or the timing of a home equity line of credit.
"Knowing a potential consumers current status is a good start, but gaining insight into their real estate activity and behavior over time provides even more intelligence that can help better inform acquisition and retention decisions," said Randy Wussler, vice president at CoreLogic, in an Aug. 19 news release.
