Loan Think

Bank of America has taken a significant reputational hit as a result of its 2008 acquisition of Countrywide Financial. Could it have mitigated some of the damage with a different branding strategy?

It only took 23 years as an originator to come up with this simple idea.

Some companies place too much focus on their product or service and fail to invest an equal amount of time on the brand.

An examination of the details in the B of A settlement shows many examples of risky behavior, including mortgage applications that were underwritten with "shadow" guidelines that allowed exceptions to approve almost any loan.

Here are links to a pair of articles written by appraisers you can share with your referral sources and your clients.

It would be a lot easier if we could just order mortgages on Amazon, where perhaps prime borrowers who are also prime members could get a prime mortgage with free shipping.

The refi boom is dead. And while there is still refinance volume to be had, originators have to work smarter to capture and win that business.

Many active-duty service members are unaware that they are eligible to postpone mortgage payments under the Servicemembers Civil Relief Act. A group of major financial services companies have pledged to improve communication about this option, according to the Financial Services Roundtable's Tim Pawlenty and John Dalton.

It is clear that the Consumer Finance Protection Bureau has made the mortgage industry a top priority and its supervised entities have had to fall in line with its expansive rules and regulations quickly.

The latest action against an auto lender underscores the CFPB's expectation that lenders will affirmatively act to protect customers throughout and after the consumption of the transaction.