MARKETING TO BORROWERS

The massive wholesale lender's new website stands opposite rival United Wholesale Mortgage's own originator portal which it launched in 2018.

A South Carolina resident said she received multiple calls from Freedom loan officers this summer despite registering her number on the do-not-call-registry.

A gauge of present conditions fell 7 points to the lowest level in a year, while a measure of expectations for the next six months also dropped in September.

Since the end of July, UWM's common stock price gained 55%, but an improved mortgage origination outlook was already accounted for, said Jeffrey Adelson.

Jerry Halbrook, who also held key roles at a number of mortgage lenders like Pennymac and Nexstar, has been named president and COO of Covered Insurance.

However, Rocket, which has been of the companies to participate, has not yet announced its intentions regarding a pre-FHFA announcement increase.

Since the first day of the meeting, the 10-year Treasury yield has increased 16 basis points, with mortgage rates rising as a result, various trackers showed.

Many participants promoted AI-backed products aimed at promoting engagement and retention of existing customers, with features from deepfakes to voice agents.

The 30-year fixed rate mortgage was down another 9 basis points this week, Freddie Mac said, but much of this pricing was before the Federal Reserve meeting.

The company will now consider loans up to $819,000 as government-sponsored enterprise-eligible, even though it cannot sell them to the agencies until Jan. 1.

The transaction combines independent mortgage companies which are based in Strongsville, Ohio (East Coast) and Folsom, California (West Coast).

The 30-year fixed rate mortgage had its largest decline in a year as it is universally anticipated the Federal Open Market Committee will cut short-term rates.

While August's views on buying conditions and rates increased over July, the other components in Fannie Mae's sentiment index all declined, driving it lower.

Black homeownership fell to 43.9% this summer, its lowest since 2021, as rising unemployment and federal layoffs widened housing gaps across demographics.

Leads from aggregators like Lendingtree could become more valuable as the legislation cuts down on the noise in the market, experts suggested.

The Homeowners Privacy Protection Act will go into effect next March 5, after a years' long effort by the mortgage industry to bar the marketing tactic.

The 30-year conforming fixed rate mortgage ended this week at its lowest since last Oct. 17, helped by bond traders pricing in a reduction in short-term rates.

Small lenders are turning to local sponsorships, social media, education and word-of-mouth to compete with big banks' massive marketing budgets.

David Lazowski, president of national recruiting and growth, talks about Fairway's aim of being an end-to-end provider through its Home.com website.

The new AD Home portal helps the company's mortgage brokers' business by giving their customers a more intuitive, online technology to manage their loans.