Real estate brokerages that use Bright MLS will see their listings appear in Google search results starting Tuesday, the company announced earlier this month.
Bright partnered with real estate data and analytics platform HouseCanary to deliver exposure on Google at no additional cost or operational efforts. The move was made possible by Google's collaboration with HouseCanary's ComeHome platform, which expanded nationwide earlier this month.
"Making trusted MLS data more broadly accessible while maintaining the accuracy, quality and reliability our subscribers expect is a win for consumers," a Bright spokesperson told National Mortgage News. "The real win here is data integrity. Instead of buyers navigating fragmented or outdated third-party platforms, this integration brings the ultimate source of truth, the MLS, straight to Google mobile search through HouseCanary while preserving brokerage control over distribution."
BrightMLS is now the fourth MLS HouseCanary has signed an agreement to provide Google with listing data, joining California Regional MLS, San Diego MLS and My State MLS in anticipation of the program's national launch.
"This tech partnership underscores a growing necessity for MLSs and agents to rethink digital strategies," said Derek Taylor, senior vice president of technology services at T3 Sixty, in a LinkedIn post over the weekend. "While centralization on powerful platforms may enhance market reach, it also raises questions about data dependency and competitive differentiators for local brokers."
Through the program, active listings will receive premium placements in mobile Google search results within property carousels, positioned above traditional portal results. The feature will display listings from participating Bright brokerages in a dedicated "properties for sale" experience on Google, giving consumers a way to find local listings directly from a search results page on mobile devices, Bright said in a press release.
Listings will display the agent's name, brokerage and contact buttons. Brokerages can also opt out of the program at any time through the Bright Syndication Dashboard, the company said.
Google initially rolled out the program in December 2025, before pulling the listings until its pilot program with HouseCanary expanded to eight major markets in May. The program was designed to simplify and streamline search for homebuyers and expands nationally this summer, HouseCanary said in a press release.
"As real estate marketplaces face unprecedented fragmentation, this program gives brokers and agents a simple, easy way to ensure more buyers can discover their listings from the industry's most validated, comprehensive source: the MLS," said Chris Rediger, HouseCanary chief revenue officer, in the release.
Bright serves more than 100,000 real estate professionals across the Mid-Atlantic, including in Pennsylvania, New Jersey, Maryland, West Virginia, Virginia, Delaware and the District of Columbia.
