Data Warehouse, Equifax Join Forces

Lead generator Data Warehouse Corp., Fort Lauderdale, Fla., and Atlanta-based credit reporting agencyEquifax have signed an agreement that provides credit-qualified leads to mortgage originators who offer firm offersof credit. Under the agreement, Data Warehouse will integrate its proprietarymortgage database with the individual credit information generated by Equifax. Data Warehouse president BenjaminWaldshan said that, by offering lead identification solutions based on an individual's credit data, the two companies'combined technology will allow for "more accurate targeting" than [that of] competitors, who generallyprovide credit information "summarized at a ZIP-code or other geographical level." The agreement willallow Data Warehouse to reduce its lead delivery time to its customer base of small to midsize mortgage originatorsto one week or less.