Ditech Renews Harvick NASCAR Sprint Cup Sponsorship Deal
Ditech has renewed its sponsorship of Kevin Harvick's No. 4 car which races for the Stewart-Has Racing team on the NASCAR Sprint Cup circuit.
The company will be the primary sponsor for two races: at Bristol Motor Speedway in Bristol, Tenn., on April 17 and at New Hampshire Motor Speedway in Loudon, N.H., on Sept. 25.
Harvick entered the 2015 campaign as the defending champion but finished second to new champion Kyle Busch in the final race of the season.
Ditech first sponsored Harvick's car for a single race in September 2014.
The lender renewed the agreement for a third season because "the support from NASCAR fans has been exceptional, and the increased awareness of the Ditech brand is proof," explained Rich Smith, chief marketing officer in a press release.
Previously, Quicken Loans announced it was switching its NASCAR team sponsorship to Hendrick Motorsports and Kasey Kahne, ending a four-year run with Ryan Newman.