As the shift to a purchase origination market takes hold, mortgage lenders are retooling their customer acquisition strategies to put more emphasis on diverse loan products and customer service.

For the past few years, lenders emphasized lower rates and the opportunity for consumers to save money by refinancing their mortgage. Now, with mortgage rates rising, they are retooling all aspects of their operations to deal with home buyers, whether it is a first-timer or someone relocating to a larger (or sometimes smaller) property.

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Authoritative analysis and perspective for every segment of the mortgage industry