IndyMac Launches Spanish B2B Site

IndyMac Bancorp Inc., Pasadena, Calif., has announced the launch of a Spanish business-to-business micro-website designed for its bilingual broker, mortgage banker, and financial institution customers.IndyMac said the microsite, Zona Hipotecaria ("Mortgage Zone"), is designed to enable its customers to explain IndyMac product features and services to their own Spanish-speaking consumers. "This new microsite is part of a larger Web strategy to expand IndyMac's reach and provide Spanish marketing and educational tools, via the Internet, for our customers who conduct business in the Hispanic community," said Frank Sillman, chief executive officer of IndyMac's Mortgage Professionals Group. The microsite can be accessed via IndyMac's B2B website at http://www.indymacb2b.com.