Insight Lending Solutions, the developer of the PriceMyLoan automated underwriting system and pricing engine, has relaunched and rebranded its loan origination system.

The LOS formerly known as Lender’s Office is now called LendingQB. Lender’s Office was initially released in 2003, followed by PriceMyLoan in 2004. The early customer traction Insight Lending Solutions received with the AUS led the Costa Mesa, Calif.-based company to focus its development and sales efforts on PriceMyLoan at the expense of further developing and promoting Lender’s Office.

After a lull of five years, Insight Lending Solutions has developed the LOS further ahead of its recent relaunch. The Web-based platform includes paperless document and e-signature capabilities and end-to-end origination functions, including processing, underwriting, secondary marketing, closing and post-closing. Additional features include the ability for lenders to create Web portals for brokers and a consumer-facing online application tool.

In addition to the LOS features, LendingQB also includes a full integration into the PriceMyLoan AUS and pricing engine.

The Lending Company, a Phoenix-based mortgage bank and broker is among the first lenders to implement LendingQB. In addition to having multiple branches, many of the company’s 150 employees work remotely, increasing its need for a Web-based LOS.

“We did not want something where we had to do the program installed. We wanted a system that would allow anyone in the office to be able to access it from anywhere, said Aileen Marcus, human resources manager for The Lending Company, in a video interview on LendingQB’s website.

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