LendingTree and GetSmart.com, a pair of affiliated lead generation services based in Charlotte, N.C., are now allowing consumers to search for reverse mortgage products on their sites. A company executive said the change is in response to consumer demand for these products on the site. Participating lenders who already offer reverse mortgages now get pre-screened candidates for these loans, reducing the legwork they have to do to create the lead, said Keith Moore, senior vice president at LendingTree.
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