Aidium rebrands as Lendware after summer turmoil

Following a turbulent summer, customer-relationship management platform Aidium has relaunched as Lendware, with new leadership installed and existing operations overhauled.  

New York-based technology firm Lendware announced this week it had acquired assets belonging to the CRM platform, subsequently rebranding it to the new parent's name. The company also appointed longtime technology executive Josh Glantz as CEO and named Mike Wylie interim chief financial officer. 

"Aidium has long been considered the easiest platform for loan officers to adopt. As part of Lendware, we are setting the bar even higher with our newly formed leadership and visionary product strategy," Glantz said in a press release. 

Glantz's previous technology leadership roles include corporate executive positions at software platforms serving business segments from nonprofits to restaurant and cannabis industries. 

Terms of the deal were not disclosed. 

The brand refresh and executive moves reflect "a renewed commitment to support independent mortgage brokers," and adoption of "a forward-thinking" artificial intelligence strategy, Lendware said. The CRM already claims lending businesses, such as Neo Home Loans and First Option Mortgage as client partners.    

Among the company's future plans are the introduction of features created around an AI-backed user interface and engagement suite and development of new artificial intelligence tools, it said. 

"As interest rates are dropping, we will help loan officers and mortgage brokers take advantage of market trends with our software and strategic guidance," Glantz added. 

What led to the changes at Aidium

The latest developments at Aidium come after several months of controversy and personnel changes at the technology platform, according to recent reporting by The Mortgage Scoop. 

While admired for its technology, Aidium, whose previous headquarters were located in Boulder, Colorado, was dogged with reports of financial mismanagement marked by lavish marketing spending by leadership at the same time staff members were terminated.  

Aidium's former President Dan Bos stepped down from the role in May. Meanwhile, Peakspan Capital, Aidium's primary investor, removed co-founder Spencer Dusebout from his role as CEO. As recently as last year, Peakspan led a $19 million Series A raise for the mortgage CRM platform. 

Dusebout remains with Aidium as chief product officer. He co-founded the company originally known as Daily AI in 2019, before it was renamed to Aidium in 2023. 

Within the mortgage CRM space, the platform's primary competitors include Total Expert, Shape Software and Insellerate, with many lenders also making use of general-use platforms, such as Salesforce and Hubspot.