NAHREP Consulting Services, a consulting firm that specializes in housing and the Latino market, has created a new program to help lenders looking to ramp up their market efforts in diverse communities.

Through the Strategic Markets Concierge Program, NAHREP Consulting Services will provide a specialized service that helps lenders analyze, design and execute strategies aimed at growing their market share in "the most rapidly expanding segments of the market today," including the Hispanic market.

"We are like an extension of their team," Maria Zywiciel, president of NAHREP Consulting Services, said in a news release. "Many organizations need specialized expertise and support to get their strategy off the ground or to move it to the next level."