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Selling REO in a More Competitive Market

As Evan Nemeroff pointed out in a recent story for Managing REO, home sales in some of our nation’s hardest hit markets are showing signs of recovery. In Florida, for instance, he points out that existing home sales were up 8% last year.

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This is great news for the industry, especially if estimates are true and we still have years’ worth of housing industry that has yet to reach the market. But it also means that competition will heat up among real estate salespeople. Here are three tips for moving your REO quickly in a more competitive market.

1. Inspect early and often. With so many houses unoccupied, it’s important to make sure that the property you’re trying to move is still in the best condition to sell.

2. Double check your asking price. As the market heats up, prices will rise, but raising expectations is not in your best interest. Get a solid valuation and lead with a fair price.

3. Close quickly and easily. Remove all the friction you can and don’t let anything stand in the way of getting this deal done so you can get on to the next.

The key to success in a market that is heating up is to capitalize quickly on buyer sentiment, get as many offers as you can and close them as quickly as possible.

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