Why do mortgage rates go up or down?Do you want to speak intelligently about the financial markets to your current or future referral sources so you are not thought of like the next originator or last originator that tries to get their business?
Over the past 25 years, only one business model has remained sustainable: Obtaining referral partners that meet with potential buyers and decide to send you business. If you do not have real estate agents and small builders sending you business, even in this market, how are you doing? It's not good, right?
But in order to get them to do business with you, you have got to be smarter than the originator that I spoke with today.
"I want the account I opened with OX to immediately improve my customers credit.
"I want to only deal with customers that are qualified.
"I want to, blah, blah, blah."
If you are tired of dealing with crybaby agents and builders, then you must become an originator of purpose. To do that, you must know something about the market, where it has been, and where it is going. Otherwise, you are just as behind the curve ball as the agent you complain about.
Success: It's up to you.
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