I've been working on a new e-book and recently wrote up the chapter on social media. I definitely have opinions on this—and here is a little bit of that:
• Send friend requests to people as you meet them through your networking activities or new referrals. When I send a friend request, I also send a quick message that it was nice meeting them or that I am glad we will be working together on a transaction.
• Be personable. Not a stalker. Not in your face. Simply be personable. It’s hard for me to define this but I’m pretty sure you know what I mean. Don’t comment on every post of someone you barely know.
• Be random with work-related posts but definitely make this a part of your presence on Facebook. People need to be reminded of what you do, just not too often.
• Share but don’t share. Okay–this is my opinion, but I really don’t want to know that your kid threw up all night. I don’t want to see 35 posts about cats. If you only post inspiration quotes, I will probably stop reading them. Don’t use harsh language and keep political thoughts mostly to yourself.
