Marketing

Afordal unifies the home search process for consumers by giving them access to live rates, pre-approvals and property-specific special financing.

Closed-end home equity volume was up 13% year-over-year in the fourth quarter, outpacing HELOCs originations, which only grew 8%, TransUnion reported.

The 14.3% rate for deals withdrawn in any April is the highest level other than in Covid-impacted 2020, as homebuyers reexamine the market, Redfin said.

Starting with the client for life concept, executives from Rocket and CMG Financial described what is happening at their nonbanks to achieve future success.

Refinancings, particularly the cash-out version, helped to drive mortgage product availability and rate lock activity during March, separate reports found.

Baby boomers made up the largest share of home purchasers in 2024, as the percentage of millennial buyers declined, the National Association of Realtors found.

This transaction, following Rocket's purchase of Redfin, could be the start of the creation of large players to compete with the likes of Zillow.

While artificial intelligence can quickly analyze and compare products for consumers, social media and other online tools still serve to educate them.

Nearly all respondents to the NextGen survey, Gen Z and millennial, said they want to achieve homeownership, but only about 60% considered it possible.

For the first time in almost two years, mortgage products available for consumers are at a level established in 2012.

Looking to recreate the buzz from its 2016 ad, Rocket leads spectators at the Superdome into a live version of 'Take Me Home Country Roads' during the big game.

An appeals court ruled Friday that certain parts of FCC's one-to-one rule overstepped its statutory authority.

The one-to-one consent rule is set to go into effect Jan. 27, despite some organizations filing emergency petitions asking for a 60-day stay.

Bright Financial denied the allegations that the company and its affiliates paid kickbacks to real estate brokers and agents in exchange for referrals.

The FCC's one-to-one consent rule will make it mandatory for lenders to obtain consumer consent to receive robocalls and texts.

In multiple 2024 suits filed against mortgage businesses, the plaintiff claims he was never a client, but received messages despite being on the do-not-call list.

PHH Mortgage announced it will be using the San Francisco-based technology company's Mortgage Suite, including Loan Officer Toolkit and Blend Close.

Now that the legislation has been taken out of a budget bill, the Community Home Lenders of America argues for a regulatory approach to rein in trigger leads.

While what they get for their money is important, it was not the leading reason why home buyers decided to relocate, the National Association of Realtors said.

Those born between 1997 and 2012 will go from making up a scant 6% of today's market to a 25% share by 2028, and mortgage lenders need to be ready to serve them.