Marketing

Working in tandem, they can help both the loan officer and a company increase their business and return on investment.

The ads ran on websites including Investopedia, Martha Stewart and Southern Living, a lawsuit alleges.

Forget special offers, ubiquitous branches and promises of convenience. Younger clients want to see state-of-the-art technology and hear good things from friends and family, according to a recent Arizent survey.

Banks pay millions of dollars each year to have their names become part of the lexicon of sports-obsessed Americans. Here's a look at the largest deals, which span pro baseball, football, basketball, hockey and soccer.

The credit-reporting agency was fined $650,000 for sending customers marketing emails without an option to unsubscribe. Financial institutions are subject to the same law, called the CAN-SPAM Act.

Originators said they appreciate the easy sign-up and are optimistic after the social media app's rapid growth.

The growing number of financially troubled customers and servicing transfers gone wrong helped to lower the overall industry score by 6 points, J.D. Power said.

The interactive tool can answer consumer questions about the mortgage process, explain the difference between products and give an approximate quote.

While the possibilities for artificial intelligence's applications are vast, mortgage shops today are focused on having it identify borrowers who are in the market to purchase a property, according to a report from Stratmor.

Younger customers want personalized engagement, including in their music playlists, experts said at American Banker's recent Digital Banking conference.

Mortgage companies are using AI and other tools to reach those who expect nothing less than a super-personalized and interactive experience from their online services.

But a large gap exists in the degree of energy and investment depository institutions put in their customer acquisition efforts versus nonbanks, according to Arizent research.

Jesse Iwuji Motorsports claims Equity Prime Mortgage backed out of a multimillion-dollar commitment after it was hit with a margin call last fall.

Home loan volume is slowing, heightening the need for effective outreach to new leads for lenders. Join industry mortgage marketing leaders for a discussion about best practices in the current landscape.

A federal judge recently gave the go-ahead to the lawsuit from the larger company against its smaller competitor.

Mauro Guzzo, who operates in both the U.S. and Mexico, is looking to build an international financial brand.

But attorneys for the small Chicago-based mortgage company remained defiant and actually welcomed the Bureau's move.

The related rewards are targeted to both new homebuyers and existing mortgage servicing clients.

The Santa Ana, California-based lender created the partnership in a bid to capture more purchase business in the Midwest.

Things turned sour soon after the sides agreed to a two-year, $6 million deal in late 2021, in which the mortgage company's logo would appear on a stock car during eight races, among other perks.