Marketing

In this session, NFM Lending's Chief Business Development Officer Greg Sher discusses its influencer unit and how it built an infrastructure for handling the tidal wave of engagement that results from a successful social media presence.

Lenders are using third-party sources, which provide insights ranging from consumers' credit profile to social media messaging, to supplement information they collect.

At least one other nonbank wholesaler will be following suit, with more likely to follow.

New American Funding scored the highest among eligible companies in this year's substantially redesigned measurement of customer satisfaction.

The transaction formalizes the relationship started by a January investment in both companies by LLR Partners.

While compliance specialists will be in demand, loan producers will see their roles change to encompass responsibilities that include more marketing and client development.

If lenders can “divert” consumers’ attention at the right moment on their journey and invest in the appropriate places to ensure ROI — placing themselves front and center as the best choice over a competitor’s — they significantly increase their chances of closing a sale, writes the co-founder of Konnecto.

From bass fishing to the Super Bowl, lenders see a large pool of consumers they can reach through athletic sponsorships.

With rising costs and few houses for sale, millennials and Gen Z are increasingly willing to purchase at auction, a ServiceLink survey found.

Easy integration and customization are marks of products that make work well for industry professionals in the ranking.

The rebranding comes four months after UniversalCIS — itself a combination name — and Credit Plus merged.

Cryptocurrency exchanges and other financial services companies were stars amid a Super Bowl ad blitz that featured the return of many longtime sponsors and an overall more upbeat mood than last year.

The fintech-turned-bank has bet big on pro football marketing. Sunday’s game at SoFi Stadium should give its customer acquisitions a boost, analysts say.

The move takes Constellation Mortgage Solutions into the reverse mortgage business, which has fewer competitors than forward loan origination and servicing systems.

The changes follow the company’s acquisition by Pretium in November of last year.

Competing against similarly sized lenders in the channel was like battling in the octagon, said founder Jamie Thornton.

Influencer loan officers are aiming to reach the largest emerging group of homebuyers, one super-short video at a time.

The division will focus on short-form video favored by emerging homebuyers.

An industry expert shares key takeaways on how institutions can implement sophisticated technologies to attract a younger generation of customers.

The three leaders left voluntarily, sources confirmed.