Marketing

The new offering from United Wholesale Mortgage replaces a July through Labor Day promotion that only covered certain FHA and VA refinance products.

The company's mortgage segment, Zillow Home Loans will be its primary emphasis going forward, leaders said in their earnings report.

The annual J.D. Power mortgage servicer study found a six-point rise in the industry average score but also that consumer financial health slipped downward.

The wholesale unit is running a month-long special looking to boost the product by waiving the $795 origination fee.

The Community Home Lenders of America compared trigger leads with junk fees and regulators need to investigate mortgage originator use of these solicitations.

Efficiencies drive greater mortgage interest in careful use of artificial intelligence for marketing and research compared to others in financial services.

The simplified name comes following the company's introduction of several new apps and initiatives over the past several months, as mortgage businesses look to establish relationships with future customers.

The lender will advertise Mortgage Matchup, which features brokers, with prominent television and on-court advertisements during games.

The total compensation of the highest paid CEO among the largest nonbank mortgage lenders in the country was $30.3 million in 2023, up by nearly 300% versus 2022.

Radian joins existing shareholders in the new financing, which adds to a Series A round of $19.8 million conducted in 2020.

Former Angel Oak Lending Chief Marketing Officer Steven Winokur has come back into the non-qualified mortgage business by taking a marketing role at Carrington Mortgage Services.

New notices pointed out how large learning models could lead real estate businesses to unintentionally violate the Fair Housing Act in a marketing campaign.

More than a quarter of the respondents to a Redfin survey don't know how much their agent got, with 19% unaware of who actually paid them.

If Ocwen shareholders approve, the parent company will first change names in June, followed by PHH and Liberty Reverse at a later date.

A series of changes to the Telephone Consumer Protection Act go into effect on March 26 that closes the so-called "lead generation loophole" for telemarketing calls and texts.

The Los Angeles venue accuses the lender and another defendant of failing to pay nearly $300,000 in licensing for a stadium lounge table and seats.

The Consumer Financial Protection Bureau provided guidance about digital intermediaries and lead generators that accept payments to steer borrowers to financial products.

Only a few dozen mortgage firms could likely afford the $7 million ad for this year's big game, a marketing veteran said.

The industry leaders have made seven commercial appearances between them during the pricey, marquee advertising window.

Gravy Technologies offers a consumer-facing app, along with a white-label service for mortgage lenders aimed at accelerating their marketing efforts.