Marketing

But attorneys for the small Chicago-based mortgage company remained defiant and actually welcomed the Bureau's move.

The related rewards are targeted to both new homebuyers and existing mortgage servicing clients.

The Santa Ana, California-based lender created the partnership in a bid to capture more purchase business in the Midwest.

Things turned sour soon after the sides agreed to a two-year, $6 million deal in late 2021, in which the mortgage company's logo would appear on a stock car during eight races, among other perks.

The regulator said it is a violation of anti-kickback rules to present lender results based on their payment to the platform rather than criteria that serves the potential borrower.

This move comes at a time when the largest HECM producer sold its operations to a rival and another filed for bankruptcy.

LOs are building relationships to hesitant consumers by offering seminars and online videos that answer the questions they're afraid to ask.

First tip: Don't rely too heavily on mobile to reach them.

Gen Zers and millennials want to "test drive" potential long-term living arrangements and neighborhoods, Javelin Strategy and Research found in a recent survey.

Some companies are making them available for a broader range of mortgage products, and one also offers a future no-fee refinance option.