Mortgage technology

Randall Craig, a Toronto-based social media marketing expert, said marketing campaigns using Facebook, LinkedIn, Twitter and the like, can be measured through the following four approaches.

The Agoura Hills, Calif.-based risk mitigation firm has integrated Google Maps satellite images into FraudGuard to help lenders decrease loan processing time and quickly identify external issues with properties.

Sometimes I go in circles. I do marketing, my phone rings, I get busy, I stop marketing. I close loans, I realize my phone isn't ringing as much so I start all over. My new goal is to go in a straight line.

While it is evident that loans are receiving a great deal of scrutiny these days, it is also true that appraisal reports are generally viewed most closely for the value they recommend, not the detail they contain.

Lenders are relying on technology to help with good-faith estimate compliance, but some loan origination system providers may have been caught off guard when the new GFE rolled out, said an executive with one of the settlement services providers.

Single point of contact requirements for servicers aren’t just another compliance burden, they’re an opportunity for improved margins and lower loss severity, according to Craig Focardi, a senior research director at consulting firm TowerGroup.

Mortgage vendor ISGN Corp. Tuesday named industry veteran Tim Anderson director of its corporate technology strategy.

Technology vendor Fiserv has named an Ally Financial executive as its new chief information officer.

• FHA/IRS E-Sign
• Social Media Success
• Hardware Trends
• Multifamily Origination Tech

As depositories continue to balance the need for conserving resources with expanding their presence with branch locations, some technologists believe that video conferencing would likely become a bigger trend for mortgage originators.

Bank of America wants to clear out the backlog of distressed homes in Florida by using technology to speed up short sale approvals.

One of the easiest ways to get my attention is to follow me on Twitter and shoot me a message. I'm @mortgagenewz.

Mortgage Technology is pleased to begin accepting nominations for the 2012 Top 50 Service Providers.

Mortgage Technology is pleased to begin accepting nominations for the 2012 Top 50 Service Providers. The nomination form is available on MT’s website. The final deadline for nominations will be 6 p.m. EDT Friday, May 4, 2012.

Errors in good-faith estimates can be costly for the lender because of the need to make payments when there are tolerance violations. Meanwhile, consumers are looking for the lowest costs possible when closing their loans. There is now a partnership that will bring both of those things to the table for lenders.

CoreLogic, once the largest shareholder of Ellie Mae’s stock, sold its stake in the loan origination system vendor.

If your Loss Mitigation and REO Departments interact with listing agents in the traditional fashion, then you are enabling fraud.

In shaping the future of the housing finance system, Congress needs to review the patents Fannie Mac and Freddie Mac own on many lending, servicing and secondary market processes, according to the Consumer Mortgage Coalition.

Online-only mortgage lender Quicken Loans is using the recently announced layoff of 2,000 Yahoo employees to try to boost the tech talent within its own ranks.

For those of you who have doubts about pointing your marketing efforts towards online and the social media, here are a few tidbits of data, courtesy of Experian Marketing Services' 2012 Digital Marketer: Benchmark and Trend Report.