Practice and client management

While Rocket Mortgage's satisfaction score improved by 4% versus 2024, the industry as a whole dropped 1%, with credit unions outpacing banks and IMBs.

The Long Island-based bank hasn't been profitable in eight quarters, but executives maintain that it's on the right path, citing more loan book diversity, lower expenses and an improved margin.

Kin, a direct-to-consumer insurance provider, has started a mortgage broker in Florida which also takes loan applications through a call center or online.

The megabank's multiyear effort to simplify its business model and improve its risk management is starting to pay off in the form of more consistent profitability and improved returns, CEO Jane Fraser told analysts.

Mortgage Research Center is adding First Residential Independent Mortgage to do conventional and FHA, but it will be sunsetting the Paddio branding.

Fifth Third announced it plans to buy the Dallas bank in a $10.9 billion transaction.

United Wholesale Mortgage dropped the fees for Title Review and Closing plus to as low as $1,295; it also extended its R/T 90 refi promo for another month.

Since the end of July, UWM's common stock price gained 55%, but an improved mortgage origination outlook was already accounted for, said Jeffrey Adelson.

However, Rocket, which has been of the companies to participate, has not yet announced its intentions regarding a pre-FHFA announcement increase.

In the mortgage business, Rate has the biggest upside in the Compass-Anywhere M&A as it has joint ventures with both Guaranteed Rate Affinity and Originpoint.