IPOs

This is the third nonbank mortgage company offering in a row to decrease its size, but the reductions were more severe than the others.

For a surprising number of companies pursuing an IPO is a mistake, Endurance Advisory Partners CEO Stephen Curry says.

While it is looking for a higher price per share, the company will be selling fewer shares on its own behalf.

The mortgage lender will promote its brand, products and services through MLB-related television or radio ads, in addition to digital outlets.

The expected pricing range is between $19 and $21 per share if all 14.4 million shares to be offered are sold.

United Wholesale Mortgage is the third nonbank lender to complete the process of going public since the wave of announcements started last year.

A portion of the proceeds from the offering, announced days following its IPO filing, will go toward the repayment of its mortgage servicing facility.

But will the company's second attempt to go public come to fruition in a market where two lenders already put their offerings on hold?

Bon Salle joins Home Point as the Ann Arbor, Mich.-based nonbank mortgage lender plans to go public.

The company is following in the footsteps of Michigan-based rivals Rocket Cos. and United Wholesale Mortgage.