Quicken Loans parent company Rock Holdings has agreed to buy two online marketing service providers, marking the Dan Gilbert-owned conglomerate's entrance into the lead acquisition space.

Rock Holdings will purchase LowerMyBills and ClassesUSA from their parent company, Core Digital Media, the Detroit-based company said Friday. Terms of the deal were not disclosed, but Rock Holdings expects the acquisition to close in the first half of 2017 and plans to retain the companies' current leadership.

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