Veterans United parent launches new mortgage brand

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The parent company of Veterans United Home Loans has started up a new brand, while at the same time retiring an existing one.

Mortgage Research Center has multiple trade names, present and past, listed on its Nationwide Multistate Licensing System page, including several forms of Veterans United, the nation's most prolific Veterans Affairs lender.

Now, Mortgage Research Center has launched First Residential Independent Mortgage, which will be headquartered in Springfield, Missouri.

According to 2023 Home Mortgage Disclosure Act data, Mortgage Research Center was the nation's 11th largest lender by origination count, doing 62,413 units with a loan amount over $18.6 billion.

As a result, the company is sunsetting its Paddio brand. Current Paddio employees are able to transition to roles at First Residential.

In 2024, Veterans United originated $19.3 billion of VA-guaranteed mortgages, or 61,182 units. The 2024 HMDA data has Veterans United ranked 11th among all lenders.

First Residential Independent will also be hiring additional loan officers. Its product offerings will include conventional and Federal Housing Administration mortgages, as well as down payment assistance loan products.

It will be offering a mobile app for both Apple and Android, which will let the borrower track their progress, upload documents and communicate with their loan team.

"We're building on a strong foundation of purchase expertise and national lending experience," said Ryan Kluttz, director of production, in a press release. "We'll be growing our team and investing in technology that allows us to deliver a seamless, personalized borrower experience that takes the guesswork out of buying or refinancing a home."

The Paddio website's "about" page had similar statements, starting with the headline "It's time to reimagine homebuying."

"As we continue to grow and invest in an end-to-end lending experience, we wanted a name that clearly reflects our unwavering commitment to homebuyers and their agents," Kluttz said in a statement about the decision to retire Paddo. "The name First Residential Independent Mortgage reflects that focus and the values that guide our work."

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