Although this past Sunday was nominally about a football game (and yes, the parade could be seen from my office), from a marketer's standpoint, it is also their Super Bowl.
There are many companies which build their entire marketing and advertising schedule around this one day and failure resonates. Last year's Groupon ad comes to mind as a poor idea and worse execution.
This year, there weren't any such failures, but instead we had a lot of mediocre spots. Go Daddy, whose ads I praised in my column on last year's Super Bowl, was one of the leaders in creating spots that weren't worth watching.
In fact, I thought only two spots were of any interest, the Chrysler Clint Eastwood commercial at halftime and the MetLife ad which brought together many cartoon favorites, of course starting with the Peanuts gang.
The latter one in particular struck a cord with me because it brought back pleasant memories of my youth. Mr. Margo, Scooby Doo, Richie Rich, Atom Ant and more all had their cameo.
It worked because it hit the right audience—baby boomers—in the right way—heartfelt pleasant memories.
The lesson here for mortgage marketers—you are selling a product that will help your clients buy a house, where they can those same heartfelt pleasant memories with their family. Emotion is a pretty powerful tool.
P.S. Loan officers of all types—residential, commercial and even reverse—don't forget to go to
