The Top Producers Survey identifies the key market developments, business practices and career priorities of the nation's top loan officers.
A new component in this year's Top Producers program is an in-depth survey that explores how professionals are pursuing new market opportunities and contend with industry challenges.
The results show a marked digital savviness among Top Producers, many of whom are embracing digital tools and marketing techniques in an effort to enhance referral relationships and increase their operating efficiency. In addition, Top Producers have been more aggressive than the average origination professional in terms of shifting the balance of their volume toward purchase mortgages and away from the weakening refinance market.
Even for these industry standouts, 2018 brings some significant headwinds, with survey respondents pointing in particular to the dearth of available inventory for sale in the housing market.
This year marks the 20th anniversary of the Top Producers program. The rankings are open to mortgage loan officers and mortgage brokers who work at depository, nonbank and mortgage brokerage firms in the United States.
The Top Producers Survey was conducted in February and March 2018. Nearly 500 mortgage loan officers and mortgage brokers who work at depository, nonbank and mortgage brokerage firms in the United States completed the survey.
Loan officers were surveyed on a number of topics related to recent industry developments and trends, marketing techniques and business practices. Information submitted about 2017 loan production was used to compile the Top Producers Rankings.