Digital marketing

ChatGPT is changing how borrowers search. If your mortgage business isn't showing up in AI answers, your website may no longer be your best storefront, writes the founder of Mortgage Advisor Tools.

Afordal unifies the home search process for consumers by giving them access to live rates, pre-approvals and property-specific special financing.

While artificial intelligence can quickly analyze and compare products for consumers, social media and other online tools still serve to educate them.

The Consumer Financial Protection Bureau provided guidance about digital intermediaries and lead generators that accept payments to steer borrowers to financial products.

Only a few dozen mortgage firms could likely afford the $7 million ad for this year's big game, a marketing veteran said.

The industry leaders have made seven commercial appearances between them during the pricey, marquee advertising window.

The retention rate among servicers is at a 17-year low the latest Intercontinental Exchange Mortgage Monitor report found.

Originators said they appreciate the easy sign-up and are optimistic after the social media app's rapid growth.

Younger customers want personalized engagement, including in their music playlists, experts said at American Banker's recent Digital Banking conference.