Digital marketing

ChatGPT is changing how borrowers search. If your mortgage business isn't showing up in AI answers, your website may no longer be your best storefront, writes the founder of Mortgage Advisor Tools.

Afordal unifies the home search process for consumers by giving them access to live rates, pre-approvals and property-specific special financing.

While artificial intelligence can quickly analyze and compare products for consumers, social media and other online tools still serve to educate them.

The Consumer Financial Protection Bureau provided guidance about digital intermediaries and lead generators that accept payments to steer borrowers to financial products.

Only a few dozen mortgage firms could likely afford the $7 million ad for this year's big game, a marketing veteran said.

The industry leaders have made seven commercial appearances between them during the pricey, marquee advertising window.

The retention rate among servicers is at a 17-year low the latest Intercontinental Exchange Mortgage Monitor report found.

Originators said they appreciate the easy sign-up and are optimistic after the social media app's rapid growth.

Younger customers want personalized engagement, including in their music playlists, experts said at American Banker's recent Digital Banking conference.

Mortgage companies are using AI and other tools to reach those who expect nothing less than a super-personalized and interactive experience from their online services.

A federal judge recently gave the go-ahead to the lawsuit from the larger company against its smaller competitor.

In this session, NFM Lending's Chief Business Development Officer Greg Sher discusses its influencer unit and how it built an infrastructure for handling the tidal wave of engagement that results from a successful social media presence.

Influencer loan officers are aiming to reach the largest emerging group of homebuyers, one super-short video at a time.

The division will focus on short-form video favored by emerging homebuyers.

An industry expert shares key takeaways on how institutions can implement sophisticated technologies to attract a younger generation of customers.

After years of lagging other industries, financial services marketers are finally ramping up their digital investments. But this new spending must be aligned with smart strategies and urgency.

Quicken Loans, which has a history of advertising its Rocket Mortgage digital application with high-profile Super Bowl promotions, is doubling down on its ties to the National Football League event.

Seven real estate companies are now facing age-discrimination complaints over allegations they used advertisements posted on Facebook to filter out potential clients over a certain age.

Homebuilders that team with mortgage lenders get higher levels of borrower satisfaction with the finance process, according to a loanDepot study. This comes as more consumers are evaluating financing options first, highlighting an opportunity to reach them earlier on.