MARKETING TO BORROWERS

Industry participants are turning to trade organizations, vendors and each other to barnstorm ways to get more out of their marketing spend and remain compliant.

In the initial aftermath of the conflict, the 10-year Treasury rose by 10 basis points over a two-day period, pushing mortgage rates back above the 6% level.

New limits on trigger leads push originators toward first-party data, past customers and referral networks as they rethink how to reach borrowers.

Mortgage One is accused of using an artificial intelligence voice agent for outbound solicitations, recommending a cash-out refi to the plaintiff in the case.

Dubbed Fairway Home Insurance Agency, the new business is the latest to emerge from agreements struck between mortgage lenders and The Baldwin Group brokerage.

The fourth quarter results integrated the operations of both Redfin and Mr. Cooper into Rocket Cos., with the deals likely contributing to the full year loss.

For the first time since early September 2022, the Freddie Mac Primary Mortgage Market Survey has the 30-year below 6%, but the 15-year gained this week.

While originators are not the primary focus of the Homebuyers Privacy Protection Act going into effect on March 5, the way they do business is going to change.

Even after a servicing write-down, the GAAP net income of $164.4 million during the fourth quarter substantially topped comparative periods at UWM Holdings.

The increase in borrower activity came as housing starts ended 2025 on a high note, while mortgage rates were a percentage point lower year-over-year.

While the Freddie Mac survey recorded a weekly decline, the benchmark 10-year Treasury yield had moved back up by 6 basis points around midday on Thursday.

Loans will continue to be originated and closed in the name of Firstrust Bank but the MortgageCountry will oversee lending end-to-end and provide its leadership.

Some vendors' voice agents have quoted "outrageously low" interest rates to consumers, among other potential violations, according to one expert.

The 30-year fixed-rate mortgage averaged 6.09% Thursday, down two basis points from last week, while the 15-year rate fell to 5.44%, according to Freddie Mac.

Mortgage rates edged higher after the Fed held rates steady, with markets weighing political shifts, Treasury moves and mixed signals on where borrowing costs head next.

Looking to build on last year's live sing-along, Lady Gaga will be performing the theme to Mister Rogers Neighborhood in a campaign from Rocket and Redfin.

Fourth quarter pretax income of $900,000 and net income of $656,000 for the segment compared with year ago losses of $625,000 and $197,000 respectively.

Stop chasing digital leads and invest in face-to-face partnerships that build trust and referrals sustainable growth, writes a leader of Choice Mortgage Group.

Even with the 4 basis point rise in the 30-year fixed over the past two weeks, mortgage rates are still hovering near three-year lows, Freddie Mac said.

United Wholesale Mortgage, which was sued twice in December for alleged violations, put the blame for some text messages on an independent mortgage broker.