A new game plan for the purchase market
A major theme in 2017 was the deterioration of the refinance market and the effects of that trend were felt by loan officers throughout the Top Producers Rankings. Still, the highest ranking Top Producers generated promising results, and more than 80% of respondents said their companies were adequately prepared for the shift.
That preparation seems to have paid off. Top Producers reported a higher share of purchase loans in 2017 than the industry average. That performance may explain why less than half of Top Producers said they were not concerned or neutral about declining refis.