Generation Z

But the share of homes purchased by those under age 30 has fallen steadily after peaking in 2020 as prices accelerated.

This group is decidedly less ambivalent about the housing market — and saving and investing — than their millennial brothers and sisters.

As Gen Z and millennials become homebuyers, companies are adding and upgrading their apps in the hopes of gaining a greater market share.

A Realtor.com survey of consumers aged 18 to 25 found that 45% share are already saving for a home.

The digital bank is on a larger mission to attract younger customers. It's inserting itself into the popular video game in the hope that game players will learn about its products and have fun at the same time.

Whether low rates will continue to outweigh health and employment concerns for millennials and Generation Z remains to be seen.

Borrower education stands as a barrier to homeownership for younger consumers and Freddie Mac is trying to change that.

Mortgage debt climbed to a new peak of $9.4 trillion in the second quarter and the distribution across the U.S. varies greatly.

Mortgage activity fell at the start of the year, but lower mortgage rates are boosting refinance volume, and Generation Z is starting to creep into the housing market, according to TransUnion.

Approximately two-thirds of millennial and Gen-Z renters expect to purchase a home in the next five years, although their aspirations for homeownership slipped from a year ago, a Pulsenomics survey found.