Marketing

The deadline for the 2019 Top Producers has been extended to Friday, Feb. 22 at 6 p.m. EST. Loan officers are encouraged to take the survey and participate in the annual ranking program that recognizes the accomplishments and successes of the industry's best originators.

Due diligence firm American Mortgage Consultants has purchased Meridian Asset Services as part of its continuing efforts to expand through acquisition or organic growth.

New Penn Financial will change its name to NewRez at the start of 2019, reflecting its acquisition earlier this year by New Residential Investment Corp.

Equifax is supporting mortgage lender customer retention efforts with a new tool that predicts the likelihood that a lead will apply for a loan within the coming months.

Investing in community partnerships can feel counterintuitive at a time when most mortgage lenders are cutting costs, but it can pay off by attracting a key homebuyer demographic.

The growth of digital mortgage origination channels has improved customer satisfaction with the process, but consumers still want personal interaction at some point, according to J.D. Power.

Washington Mutual successor WMIH Corp. has completed its pending 1-for-12 reverse stock split and its common shares will soon begin trading under the Mr. Cooper name it inherited from Nationstar Mortgage.

Ellie Mae EVP Joe Tyrrell talks customer acquisition strategy. Crafting a personalized consumer experience, he says, starts with data.

Casey Crawford, CEO of Movement Mortgage, bought First State Bank in Virginia last year. He has since injected more capital into the bank in an effort to reinvent it.

The vast majority of consumers start the mortgage process with internet research, but when it comes time to initiate contact with a lender, borrowers are nearly as likely to pick up the phone as they are to connect online.