Marketing

ChatGPT is changing how borrowers search. If your mortgage business isn't showing up in AI answers, your website may no longer be your best storefront, writes the founder of Mortgage Advisor Tools.

Among the nation's 50 largest metropolitan areas, 25 had annual price increases in July, while the others recorded price declines, Zillow found.

The Bank of Glen Burnie has bought VA Wholesale Mortgage, a veteran owned-and-operated company which specializes in working with military families.

The real estate company said it started the search for a new CEO mid-year following Carrie Wheeler's notice to the board she was looking to leave.

Product and pricing engine provider Optimal Blue has rebranded almost two years after the company was sold by Black Knight to Constellation Software.

Prior to the earnings release, Finance of America announced it was buying out Blackstone's equity stake in the mortgage lender for $80 million.

The CEO of Union Home Mortgage is joining Dream Finders Homes' CEO Patrick Zalupski and others in a bid to purchase the Major League Baseball team.

A new House vote brings long-awaited privacy protections for homebuyers one step from reality. See what still needs to happen.

The House and Senate will need to resolve a slight difference between their versions of the bill before sending it to President Donald Trump for his signature.

A newer version of the ban would allow a consumer's original mortgage lender, current servicer or their current bank or credit union to contact them.

Afordal unifies the home search process for consumers by giving them access to live rates, pre-approvals and property-specific special financing.

Closed-end home equity volume was up 13% year-over-year in the fourth quarter, outpacing HELOCs originations, which only grew 8%, TransUnion reported.

The 14.3% rate for deals withdrawn in any April is the highest level other than in Covid-impacted 2020, as homebuyers reexamine the market, Redfin said.

Starting with the client for life concept, executives from Rocket and CMG Financial described what is happening at their nonbanks to achieve future success.

Refinancings, particularly the cash-out version, helped to drive mortgage product availability and rate lock activity during March, separate reports found.

Baby boomers made up the largest share of home purchasers in 2024, as the percentage of millennial buyers declined, the National Association of Realtors found.

This transaction, following Rocket's purchase of Redfin, could be the start of the creation of large players to compete with the likes of Zillow.

While artificial intelligence can quickly analyze and compare products for consumers, social media and other online tools still serve to educate them.

Nearly all respondents to the NextGen survey, Gen Z and millennial, said they want to achieve homeownership, but only about 60% considered it possible.

For the first time in almost two years, mortgage products available for consumers are at a level established in 2012.