Social media

Millennials are on the verge of becoming the largest cohort of homebuyers. If lenders want to gain and retain their trust, they must start by recruiting a younger, more diverse and gender-balanced workforce.

Despite the outcry prompted by lenders' commercials during Super Bowl 50, customer satisfaction surveys indicate borrowers are more than ready for the ease and convenience of digital options.

The Consumer Financial Protection Bureau's indirect response to Quicken Loans' Super Bowl 50 commercial implicitly warns consumers to be wary of technology, which points to a bigger problem: does the CFPB even know what it wants from the mortgage industry?

Social media offers a unique opportunity to make personal connections online, but mortgage lenders should tread lightly when using this channel as a lead source for new borrower prospects.

Rather than relying on a formal marketing services agreement to get business, loan officers now have to prove that they can provide realty agents and consumers the best mortgage experience.

A customer's social media presence provides a window to the soul, which a more traditional credit history cannot touch.

Amid a renewed focus on improving customer service and the overall borrowing experience, lenders surveyed by National Mortgage News indicate a strong interest in customer-relationship management software, but remain tepid about electronic signatures.

While regulatory pressures remain top of mind for the mortgage industry, lenders surveyed by National Mortgage News are shifting their attention from defensive-minded compliance initiatives to ones that improve companies' ability to compete.

LendingTree already offers a Yelp-like community where consumers can rate loan officers. Now it has created a question-and-answer forum within its loan officer directory platform.

The mortgage industry typically takes a conservative approach to employees promoting their personal brands. But it's time for lenders to take a lesson from the presidential hopefuls who have gained an upper hand by playing up their individual brands.

Upgrading communications technology is imperative, but only one way, for mortgage servicers to prepare for an onslaught of consumers accustomed to high-touch, individualized attention.

Mortgage originators willing to help consumers overcome traditional financing hurdles can add more emerging segments of home buyers as clients.

Staying out of trouble with a federal regulator is a great reason to take customer satisfaction seriously, but you should pay attention to customer satisfaction for business development reasons.

Millennials' expectations indicate a major shift in values that lenders can see as an opportunity from both marketing and business strategy perspectives.

Mike Cagney of Social Finance, honored Wednesday at LendIt's innovator of the year, chalks up his success to his company's "relationship-driven" model.

Enhanced data can help you determine whether a particular customer is a good fit for the products you want to market.

At #MBATech15 in Orlando, #TRID was on the tip of everyone's tongues. But other conversations also took place, centering largely on how technology adoption can make up for lost time and what future IT infrastructures will look like.

Originators must be able to provide clients with what they want, how they want it and when they want it.

Zillow Inc.'s quarterly revenue topped estimates and the online real estate marketplace said it anticipates its acquisition of Trulia Inc. will close as early as Tuesday.

The Federal Aviation Administration on Tuesday authorized the first use of drones for real estate photography.