Bliss Sawyer

Three very different events for our Realtors to enjoy. It's all about the marketing baby!

Annual phone calls are a simple marketing strategy that very few loan officers take the time to implement.

Bliss Sawyer will be using these on all of her promotional items that don't currently have her contact info.

The Internal Revenue Service has the material; you need to know how to use it.

A sweet gift sent as the customer goes through the application process should get you some more business, Bliss Sawyer said.

This is what he sends out when he has a referral, has tried to reach them a few times but hasn't heard back.

I had a chance to sponsor a hole at our local Realtor golf tournament.

This is our master list of items to do on each new loan.

Bliss Sawyer discusses her morning routine and her new white board.

The message: "Let me help you grow your business."

With that in mind, here is a Realtor marketing plan that one of my coaching clients recently shared with me.

Bliss Sawyer is finally taking action on her idea to send birthday reminders to Realtors.

A hint on keeping a consumer who is soliciting other originators.

Bliss Sawyer been working on a new e-book and recently wrote up the chapter on social media.

Bliss Sawyer created a marketing piece to use when she speaks at the local Board of Realtors.

A loan originator asks Bliss Sawyer how do you be a team player yet build your business as well?

Taking different Realtor referral partners to lunch over a six business day period.

Taking the opportunity to ask for a referral when you send out tax statements.

Starting a networking group is quite a bit of work but the rewards can be great.

Having a business plan for when refinancings go away.