Digital marketing

Mortgage companies are using AI and other tools to reach those who expect nothing less than a super-personalized and interactive experience from their online services.

A federal judge recently gave the go-ahead to the lawsuit from the larger company against its smaller competitor.

In this session, NFM Lending's Chief Business Development Officer Greg Sher discusses its influencer unit and how it built an infrastructure for handling the tidal wave of engagement that results from a successful social media presence.

Influencer loan officers are aiming to reach the largest emerging group of homebuyers, one super-short video at a time.

The division will focus on short-form video favored by emerging homebuyers.

An industry expert shares key takeaways on how institutions can implement sophisticated technologies to attract a younger generation of customers.

After years of lagging other industries, financial services marketers are finally ramping up their digital investments. But this new spending must be aligned with smart strategies and urgency.

Quicken Loans, which has a history of advertising its Rocket Mortgage digital application with high-profile Super Bowl promotions, is doubling down on its ties to the National Football League event.

Seven real estate companies are now facing age-discrimination complaints over allegations they used advertisements posted on Facebook to filter out potential clients over a certain age.

Homebuilders that team with mortgage lenders get higher levels of borrower satisfaction with the finance process, according to a loanDepot study. This comes as more consumers are evaluating financing options first, highlighting an opportunity to reach them earlier on.

As Amazon looms over the mortgage industry, expert views differ on the retail monolith claiming its stake in the sector.

Banks will likely continue to exercise caution in the wake of Facebook's announcement that it’s restricting the way providers of housing, employment and credit advertise on its site.

As part of a settlement with the National Fair Housing Alliance and the American Civil Liberties Union, the social media platform will no longer allow certain advertisers to target users by age, gender or ZIP code.

Assessing the implications of big tech's inevitable next run at the business of mortgage lending.

The deadline for the 2019 Top Producers has been extended to Friday, Feb. 22 at 6 p.m. EST. Loan officers are encouraged to take the survey and participate in the annual ranking program that recognizes the accomplishments and successes of the industry's best originators.

Casey Crawford, CEO of Movement Mortgage, bought First State Bank in Virginia last year. He has since injected more capital into the bank in an effort to reinvent it.

The vast majority of consumers start the mortgage process with internet research, but when it comes time to initiate contact with a lender, borrowers are nearly as likely to pick up the phone as they are to connect online.

From first-time homebuyers and real estate referrals to digital mortgages and back office execution, here's a look at the biggest concerns and highest priorities of the country's most successful loan officers.

NMN is pleased to present the results of the 2018 Top Producers Rankings.

The countdown of the 2018 Top Producers Rankings concludes with this year's top 25 mortgage loan officers.