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In this session, NFM Lending's Chief Business Development Officer Greg Sher discusses its influencer unit and how it built an infrastructure for handling the tidal wave of engagement that results from a successful social media presence.
October 6 -
Influencer loan officers are aiming to reach the largest emerging group of homebuyers, one super-short video at a time.
January 20 -
The division will focus on short-form video favored by emerging homebuyers.
January 5 -
An industry expert shares key takeaways on how institutions can implement sophisticated technologies to attract a younger generation of customers.
December 15 -
After years of lagging other industries, financial services marketers are finally ramping up their digital investments. But this new spending must be aligned with smart strategies and urgency.
April 8 -
Quicken Loans, which has a history of advertising its Rocket Mortgage digital application with high-profile Super Bowl promotions, is doubling down on its ties to the National Football League event.
January 7 -
Seven real estate companies are now facing age-discrimination complaints over allegations they used advertisements posted on Facebook to filter out potential clients over a certain age.
September 19 -
Homebuilders that team with mortgage lenders get higher levels of borrower satisfaction with the finance process, according to a loanDepot study. This comes as more consumers are evaluating financing options first, highlighting an opportunity to reach them earlier on.
June 28 -
As Amazon looms over the mortgage industry, expert views differ on the retail monolith claiming its stake in the sector.
June 18 -
Banks will likely continue to exercise caution in the wake of Facebook's announcement that it’s restricting the way providers of housing, employment and credit advertise on its site.
March 21