Fannie Mae, Freddie Mac shifts and lender impact
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A California judge dismissed 13 claims against United Wholesale Mortgage that alleged the lender disclosed personal information to third parties.

Portland, OR, USA - Jan 17, 2023: Webpages of ChatGPT, OpenAI's chatbot, and Google are seen on smartphones. A new wave of chatbots like ChatGPT use AI that can reinvent the traditional search engine.

AI tools like ChatGPT are reshaping mortgage marketing, forcing lenders to rethink SEO, brand authority and how they show up as consumers turn to generative search for answers.

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Maintenance of key mortgage tools requires a nuanced strategy as the full cost will stretch across the tech stack, but inaction could be worse, experts say.
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Depositories, credit unions and nonbank lenders have different needs from their loan origination software, and smaller lenders are more agile customers.